MUMBAI: 9X Jalwa, the music channel for all time Bollywood hits from 9X Media Pvt. ltd presents Bollywood ka Jalwa, a branding activation at one of Mumbai's prominent shopping destinations, Oberoi Mall. This grand bollywood carnival starts on 15th August 2013 and will go on till the 25th of August 2013 in Mumbai.

This ten day activity will provide the patrons of the mall with a taste of glitz and glamour of Bollywood movies. The Bollywood Ka Jalwa carnival aims to entertain and engage with the visitors with various activities including a  9X Jalwa branded Ambassador car with LED screens and a larger than life size Pop corn unit also with LEDs screens both playing 9X Jalwa through the day.

Speaking of this activity  9X Media pvt ltd vice president marketing Kapil Sharma said, "After the success of our branding campaign at various media agencies, Bollywood ka Jalwa, our activation with Oberoi Mall will reach out to the fans of Bollywood and connect them with the music close to their hearts. Hence all the creative's reflect imagery of the popular songs from over the years from the 1980's to mid 2000’s, the predominant playlist of 9X Jalwa. We are confident that Bollywood music fans and the patrons of the mall will absolutely enjoy their time shopping and connecting with the music that they grew listening to through 9X Jalwa."

Besides the branding and channel sampling options at the mall the channel will also install an instant click n print photo booth at the mall over weekends. These photo booths will enable shoppers to get their pictures clicked in various Bollywood poses.

So catch the glitz and glamour of Bollywood in true Jalwa style at Oberoi Mall, Goregaon from 15th to 25th August 2013 and connect with your favourite Bollywood songs only on 9X Jalwa.