Mumbai: 94.3 MY FM, the Bhaskar Group radio station has done it yet again!After being declared the No.1 radio station and the most loved radio brand in Ahmedabad and Jaipur, 94.3 MY FM has achieved a commanding position in Chandigarh too with almost 100% unaided brand recall, according to the Market Research conducted by AC Nielsen in Sept `07. Voted as the lively and up market brand, it is also the most recalled among Sec A and 15-24 age group listeners.

MY FM`s shows and music are the most enjoyed and remembered by the listeners, as suggested by the `Last week listener ship` of almost 100%. The radio channel is the most heard channel among the classes, with 98% SEC A listener ship, and enjoys great penetration and reach with a market awareness of 90%. The response for MY FM RJs and shows has been overwhelming, and they have been voted as the most fun filled, proving once again that MY FM is a totally young & energetic brand. With the maximum number of listeners belonging to the age group of 15-24 years, 94.3 MY FM has been able to create its own following of young listeners.

Says, Harrish M. Bhatia, Business Head, 94.3 MY FM, "We are extremely pleased with the response we have received from Ahmedabad, Jaipur and now Chandigarh. We are ahead of the competition in most parts and we now aim at consolidating our position as the market leaders."

Says, Viplove Gupte, National Programming Head, 94.3 MY FM, "Chandigarh is a young and vibrant market, just like 94.3 MY FM. So the connect with the people here was almost instant. The content for Chandigarh was carefully decided upon, keeping in mind the youthful spirit of the city."