MUMBAI: 94.3 MY FM Bhopal is celebrating its third anniversary on May 27th with a social initiative of MY FM's �Koshish Dil Se', under the station's CSR programme. Citizens of Bhopal will get an opportunity to be a part of this initiative with MY FM as it furthers its philosophy of Jiyo Dil Se by making a difference in the lives of people through �Koshish Dil Se'

In the City of Lakes, as the station turns three, 3 underprivileged children will be chosen and MY FM will undertake the responsibility of providing them a healthy lifestyle. Being one of the primary requirements for healthy growth, MY FM has chosen to provide year round supply of Milk for these children. MY FM will also take up the efforts to enroll these children in NGO run schools to cater to their education. As part of this initiative, MY FM will also urge citizens to participate in this cause by making contributions and donations for these under privileged kids.

94.3 MY FM has decided to focus on bringing smiles to people's lives through these special occasions and is targeted more such CSR initiatives this year in order to encompass more of society into the Jiyo Dil Se philosophy

Commenting on the initiative, Mr. Harrish M Bhatia – CEO, 94.3 MY FM (Dainik Bhaskar Group) says We are very excited about MY FM Bhopal turning three and this year we have planned something very special. Instead of celebrating through regular activities, we have chosen to focus on giving back a little to help some underprivileged people by showing them how we follow Jiyo Dil Se! It's heartwarming to see the spirit of these people and through the �Koshsih Dil Se!' initiative, we are planning to really make a difference....