MUMBAI: Colors is set to launch an advertiser funded programme (AFP) �Idea Rocks India 4,' starting 27 September.
Produced by Encompass, Idea Rocks… is a 13-episodic nationwide hunt for the best musicians, instrumentalists and singers from across the country.
The hunt for the best musical band will air on Sundays at 8-9 pm.
Telecom major Idea Cellular is the presenting sponsor of the show.
For the last three seasons, �Idea Rocks India' was a rock concert. But this year, it has been specially crafted to discover the talent.
Colors CEO Rajesh Kamat says, Our relationship with Idea goes a long way as they have partnered with us earlier for our show Fear Factor Khatron Ke Khiladi for two innings. We are happy to partner with them again for Idea Rocks India as it fits with the Colors programming philosophy. It is an energetic and innovative concept that is in line with our channel's core values of differentiated and disruptive programming where for the first time ever one will be able to witness a band hunt on a GEC.... Click here to read more..