MUMBAI; YRF Merchandise and Sound Konnect have launched a collection of 24 musical Bollywood greeting cards, comprising official images, dialogues and music from some of Yash Raj Films’ most beloved and iconic movies like Mohabbatein, Veer Zaara, Salaam Namaste, Bunty Aur Babli, Band Baaja Baaraat, Mere Brother Ki Dulhan, with more to come.
The collection will serve as the debut range for BollyXpress and is available in Archies outlets across Mumbai, Delhi & Bangalore. The launch of the greeting cards will be followed by a diverse collection of mugs, tumblers, gift-wrap, gift packaging, and other gift related products shortly featuring content from both existing and upcoming films from the YRF banner. BollyXpress endeavors to bring the glamorous and exclusive world of YRF movies even closer to the people of India, and will also be launching soon in the UK, South Africa and Canada. The company is currently exploring opportunities for more partnerships with distributors and retailers worldwide.
BollyXpress is the World’s first brand of social expression products to feature 100% officially licensed Bollywood content. The brand is being launched by Sound Konnect, an international design and publishing company. The group has manufactured electronic mechanisms for some of the world’s top brands.