Comments (0)
Features |  18 Nov 2008 13:20 |  By RnMTeam

I belong to radio, not to any brand - Hello FM's V Balaji

Hello FM's recently appointed cluster head for RoT (Rest of Tamil Nadu) V Balaji might just be an ideal icon for youngsters wanting to make it big in the radio world.

From an RJ, the young radio professional has been chosen to head a clutch of radio stations. Balaji will be responsible for monitoring of talent and content across the six stations.

His earlier stint includes being a RJ on Chennai Big FM 92.7 FM where he used to host the evening drive time show, �Overtake' with RJ Bossky. Balaji can also be caught on several TV shows like Jaya TV's kids' show �Little masters', and a weekly musical show, �Raagamalika', which has completed 275 episodes. He also recently made his debut on the big screen with UTV 'Poi Solla Porom' directed by Kireedom Vijay.

Here's his journey thus far, in his own words -

I believe one good work leads to another. I have always recognised talent and recommended good work to officials concerned, so I guess this time somebody recognised a latent  talent in me!

I was thrilled when I came to know that my name was proposed as the cluster head of Hello FM. It is a dream come true as I am just in my early 30s and I believe this is a great responsibility.

Everyone has flaws but then, I would like to concentrate on people's strengths and motivate them at the right time. Hello FM is a station which every Tamilian prefers and we could make it the No.1 station in six months.

I am actually a finance student, but I took a break because of my passion for radio  Radio Mirchi was auditioning for RJs and I got through among the 1000 applicants. I was an RJ on Chennai's Radio Mirchi for more than four years when I got an offer from Big FM.

Competition is everywhere and I would work towards improving any radio brand I am associated with. At the end, I belong to radio, not to any radio brand. I am very passionate about radio and radio made me whatever I am today.

I believe RJs have the charisma to regain their audiences within a week. But I have no plans to host any show on Hello FM at the moment. I would do that if the management wants me to. It would be great to again go on air and interact with my listeners.

I strongly believe in the thought - â€?A real professional is somebody who has grown in the profession and then contributed to the betterment of the profession'  Guess that is how my career is shaping up, I had been an RJ and now at an executive level I want to make this medium sound better.