MUMBAI: Radio City 91.1 FM has planned several Holi initiatives in Mumbai, Pune, Ahmedabad, Bengaluru and Lucknow.

In Mumbai, Bura Na Maano Holi Hai will help listeners build bridges with estranged pals – RJs will invite them to talk about the person they want to say Bura Na Mano to and embrace them as friends again. Listeners can discuss and resolve their problems with BMC officials and friends alike. The network will extend this in Lucknow too, where Gile Shikve Mitao, Holi Manao will have RJs calling the friends and family of listeners who have registered earlier, to help them patch up, forgive and forget.

In Pune and Ahmedabad, the RJs will go to housing societies and celebrate the festival with listeners 

In Bengaluru, RJ Shwetha is asking listeners to create their best rangolis, and will visit shortlisted listeners' homes with a TV celebrity and a prize for the best rangoli. The station will also air a Rangeela contest playing songs mentioning a colour – listeners who SMS the colour in a song stand to win prizes.