MUMBAI: The Bhaskar Group's FM venture, My FM launched its online portal on 17 January 2008, complete with podcast of popular shows across its stations.

The exponentially increase in Internet penetration in smaller cities where My FM is operational, is one of the main reasons for the group to make its online foray, say My FM officials. My FM becomes the second FM venture after Big FM, to start podcast of its shows on the Net.

Says My FM's national programming head Viplove Gupte, "We will definitely promote our website on air through RJ links and other in house promotion products. We also plan to use print media for the same so that the awareness about the website increases."

The company also plans to use the portal for potential clients, advertisers and job seekers. Gupte elaborates, "People always refer to internet to find more about the product/ idea/ service or company. Online presence is also required so that googlers from across the globe who want information about MY FM may get it just by visiting the portal."