MUMBAI: Entertainment Network (India) Limited (ENIL) has announced some major changes in the top managerial posts of Radio Mirchi.

Alok Purohit has been appointed as the new Business Evangelist; Gautam Shahane as Head Content Alliances; and Prashant Chacko as the Cluster Head, East.Purohit, who joined Radio Mirchi in September 2001 as the station head of the first Mirchi station in Indore was working as Regional Director central region in his last assignment . In his new role as Business Evangelist, he will work alongside the Cluster Heads and Regional Directors to personally coach and guide operation heads in smaller and new markets with effect May 2008. He will work along side station heads to improve business metrics, processes and ensure a uniformity of the Mirchi culture across the network.

Gautam Shahane, who is assuming the role of Head Content, Alliances, will lead the team in conceptualising and providing innovative radio content and other specifically created content to mobile and Internet platforms. Prior to this, he was engaged in Business Development for Radio Mirchi and was instrumental in tripling revenues for Mirchi Activation.

Sriram Kilambi is replaced by Prashant Chacko as the Cluster Head for the Eastern region. Chacko is a new entrant in the Mirchi family . He is responsible for the Kolkata Station, with additional supervisory role over the Patna station. Chako's last assignment was with Airtel where he worked since 2004.

Speaking on the new development, ENIL COO Nandan Srinath said, "This is an important time for Radio Mirchi as we have recently launched new stations across the country. We are confident that Alok Purohit, Gautam Shahane and Prashant Chacko will continue to lead Radio Mirchi from strength to strength. With their vast experience and technical expertise, they are sure to provide the leadership required to ensure that Mirchi fully capitalises on the tremendous growth that we anticipate in the radio industry over the next several years".