RadioandMusic
| 13 Nov 2018
Radio City returns with Gig City S2

MUMBAI: Radio City is back with Season 2 of Gig City, live radio concert. After a stupendous response last year, ‘Gig City Season 2’ gets bigger and better with a talented line up of artists like KK, Kailash Kher, Shankar Mahadevan (MCMM), Benny Dayal and Mika who are all set to get 5.25 crore Indians grooving.

Gig City follows the concept of “Aap Jahaan, Concert Wahaan”, where you can catch up with your favourite artist’s gig at your comfort. Gig City Season 2 will be hosted by Radio’s most popular RJ Salil who will engage the audience with some interesting facts about the artists and their gig. The new season will witness an amazing line up of artists for six weeks giving them an experience like never before.

King of romantic hits, KK kick-starts ‘Gig City Season 2’ with his mesmerizing performance on Friday, 26 May 2017 at 6 pm and Saturday 9 am.

“Radio City’s idea of a live radio concert in itself is very innovative and I am extremely excited to start this season and be a part of Gig City season 2. Reaching out to 5.25 crore listeners will be an experience to cherish. Looking forward to a great gig,” said KK.

Speaking about Gig City, Radio City EVP and national head, programming, marketing and Audacity Kartik Kalla said, “After an astounding and award winning first season we are all set to shake up the music space by announcing Gig City Season 2 with a fresh line-up of musical maestros. This year we are elated to take Gig City to all our newly launched phase 3 markets giving our listeners an experience of a lifetime. Listeners consume great content, not just platforms, and with innovative properties like Gig City we give our listeners an opportunity to provide engaging content across, on-air and online medium.”

“Radio as a medium has always excited me and being a part of live radio concert connects me with my fans across the nation. It’s a thrilling experience, very challenging and at the same time exhilarating. Like the first season I am sure the second season of Gig City will be grander. Kudos Radio City,” said Kailash Kher.

Gig City Season 2 will be aired across all 25 Hindi speaking markets. The nationwide marketing campaign will be augmented across print, radio, and digital, OOH and mall activations.