BANGALORE: Leonia Holistic Resorts (Leonia) has announced that it will be spending over Rs 100 million towards media for promotion of its brands, especially the mother brand Leonia Resorts and its convention center.

Leonia's director of business development G Raghu also announced New Year's campaign and various packages for the new year's eve. Leonia expects over 6000 guests for its New Year eve's program. The aim of the New Year campaign is to promote the Leonia International Convention and Exhibition Center (LIEC).

Speaking about the New Year's eve event where Leonia will have DJ Suketu, Manasi Scott, Chakri, Sharda Das and Navneet Kaur performing , Raghu said, We will use radio in a big way to promote the event and reach the masses. Radio jingles on Red FM will commence tomorrow and the company has plans to book a few slots on Gemini and Maa television channels for the New Year's campaign,... while speaking with www.radioandmusic.com

Our campaign will be a 360 degree one including outdoor and print media and cinema theaters. We are in talks with the major regional channels and radio stations in the south,... informed Raghu. An audio visual for promoting the resort and LIEC prepared by Leonia's in-house agency Leo Deaz will be run on cinema screens in Hyderabad and major towns and cities in Andhra Pradesh.

I've performed before an audience of 1500 or so. I'm thrilled at the idea of doing that in front of 6000 people plus at Leonia,... said Suketu. Why should only Goa be a New Year's destination? Why not Hyderabad, now that Leonia has big plans for the city,... added Suketu 

Another major sub brand that Leonia plans to push is Leonia Express, which is a fleet of luxury buses to offer transport services, including inter-city buses to its guests. For the New Year eve's event, Leonia Express already had bookings for brining in guests from as far away as Kolkata and Mumbai.

At present media buying for Leonia is also done by Leo Deaz.