MUMBAI: Piero Giramonti has been appointed as the general manager of Harvest Records. He will have to report to Capitol Records Group executive vice president Michelle Jubelirer.

In his new role, Giramonti is charged with bringing an independent-label approach to the company; signing a select group of innovative artists and helping them achieve success, while empowering them with the freedom to pursue their artistic visions. Harvest will provide dedicated Artistes and Repertoire and marketing resources for its artists and will integrate its efforts with those of the newly expanded Caroline, which will primarily provide commercial support, radio promotion and licensing resources to the label. 

Giramonti will be based in Hollywood, California at the iconic Capitol Records Tower.

Jubelirer said, “Piero’s experience in the indie world, as well as his years and varied resume within major label systems, makes him the perfect person to relaunch and lead Harvest.  Piero and his team will build a label where a select roster of original, cutting-edge artists can find strong support and the best of both worlds – the benefits of a dedicated label, as well the clout of Caroline and the Capitol Music Group.”

Giramonti said, “Harvest has always been known as the home of progressive, culturally-provocative, left-of-center, and ahead-of-the-curve artists, and that is the tradition we will continue as our artists and staff collectively write the next chapter in the label's history. It feels great to be back in the Capitol Tower where I started my career in the American music business."

Prior to this, Giramonti was president of Dangerbird, the Silverlake-based independent record label, artist management and music publishing company. 

He served as senior vice president, global marketing for Warner Brothers Records from 2007 to 2011, where he oversaw global marketing campaigns for all Warner and Reprise artists, including Neil Young, Michael Bublé, REM, Linkin Park, Josh Groban, Avenged Sevenfold, Madonna and many others.  Prior to that position, Giramonti was senior vice president of Video and DVD Production for Sony Music North America from 2004 to 2007, where he oversaw all visual content production for all of the Sony music labels in North America.

Giramonti has also worked at Epic Records (2001), Virgin Records (1998) and EMI.