Comments (0)
News |  24 May 2010 18:18 |  By RnMTeam

Fever FM ties up with Airtel for on-air travalogues

MUMBAI: Fever FM has tied up with telecom operator Airtel for a unique proposition where in Fever's RJs will travel the country and broadcast their on-air travelogues. The RJs start travelling on 20 May and the live shows will be on-air from 25 to 28 May.

RJ Tuhin from Delhi will travel to Ladakh, RJ Shraddha from Bengaluru will travel to Kanyakumari, RJ Sam from Kolkata will travel to Gangtok and RJ Rishi from Mumbai will travel to Andaman islands, all the while broadcasting their radio shows to their listeners with the help of the Airtel network.

Listeners tuning in will be transported to these places with the RJs making their experience come alive. Delhi, Bengaluru and Kolkata listeners can tune into the morning show while Mumbai listeners can tune in to the evening show from the Andaman Islands

Fever FM national marketing head Neeraj Chaturvedi said, We are extremely happy to partner with Airtel, India's largest and most reliable mobile service provider to come up with yet another industry first – a format that will further enhance the radio listening experience. It's a great value add for our listeners as their favourite shows will now also combine the adventure and excitement of being at an exotic location. The experiential factor gets magnified by the narrative of the RJs and we are hopeful that this is appreciated by our listeners and Airtel subscribers alike....

Tags
Games