RnM Team    03 Feb 09 13:02 IST

MUMBAI: Fever 104 FM has been announced the exclusive and official radio partners of the Delhi Daredevils.

Fever has joined hands with GMR Sports Pvt LTd for the partnership. GMR had tied up with all the radio stations in Delhi to promote its Daredevils team last year. Hence, no radio station had any exclusive radio rights for promoting the Daredevils. Many of the stations had been innovative with their activities. For instance, Fevers plan includes contests, winners of which got the opportunity to receive the match tickets by the players at their doorsteps. Merchandise and goodies were also given away to the listeners.

Commenting on the association, Fever station head Neeraj Chaturvedi, We are extremely pleased to continue our partnership with GMR Sports Pvt Ltd. Fever 104 FM reaffirms our commitment of providing interesting and innovative content to our listeners. We want to give our listeners the most compelling and exciting experience, and we are truly looking forward to this partnership....

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