MUMBAI: Online music streaming service, Dhingana has partnered with Coca-Cola India to launch Coca-Cola’s campaign ‘Crazy for Happiness’. The campaign on the streaming service's web and mobile platform will help to spread the campaign’s message to encourage and inspire individuals to engage in act of kindness to create a happier world.

Dhingana CEO Rohit Bhatia said,” We are extremely delighted to have Coke on board with us. It was a fantastic experience to see the combination of audio jingle / songs and display ads deliver meaningful results for a prestigious brand like Coke. We love to innovate and expect to deliver more such experiences for Coke on Dhingana.”

As per the statement, Coca-Cola India's decision to partner with Dhingana resulted in a high level of engagement in a short period of time, with over 1-million ad impressions and an average click-through rate (CTR) of over 2 per cent on Mobile Applications and over 1 per cent on Website.

Coca-Cola India Integrated Marketing Communications director Wasim Basir said, “In order to strengthen brand affiliation and give consumers the opportunity to connect with Coca-Cola in a unique way, we partnered with Dhingana, one of the country's largest on-demand music streaming service providers. Staying true to Coca-Cola's philosophy of ‘Open happiness’, we made the jingles for our latest Crazy for Happiness campaign available to music lovers on the social media space.

Basir said, “We are delighted at the response our "Crazy Kehlao" songs have received from visitors and music aficionados on Dhingana's social music platform.”