MUMBAI: Addressing the growing need amongst listeners to reconnect with the melodious tunes of the golden era, Big FM has undertaken a programming innovation by launching a retro show titled ‘Suhana Safar with Annu Kapoor’ on 24 June. Making his debut as an RJ with the show will be veteran actor Annu Kapoor.

The show will feature musical trysts and forgotten stories of the retro era as part of the morning drive time from 10am-12pm in its Mumbai and Delhi stations. The show will be aired across 35 stations of the network.

Making it the first time a retro show is being launched in the daytime segment, the two-hour weekday show will enable listeners to experience the melodies that entertained audiences between 1955 and 1985.

Each episode of the show will witness Kapoor take listeners through the fascinating stories on Indian cinema interspersed with the top 12 songs of that year. Kapoor will reveal interesting factoids, stories and interesting trivia from the era. The show will also feature special celebrity episodes where he will interact with renowned artists from the era, providing listeners a glimpse into their lives.

Through a career spanning nearly 34 years, Kapoor’s career includes distinctive presence across bollywood cinema, television serials and music reality shows. A veteran of Indian cinema and a knowledge bank of the golden era, Kapoor holds a unique charm that forms a strong connect not only with mature audiences but also the youth.

Big FM business head Ashwin Padmanabhan said, “Hindi songs from the golden era of Indian cinema are timeless musical pieces that hold a special place in the hearts of everyone regardless of their age. ‘Suhana Safar with Annu Kapoor’ is our endeavour to present listeners with the perfect aural entertainment experience that takes them on an incredible journey of these evergreen songs peppered with the stories that make them special. Kapoor’s credibility and knowledge of the retro period makes him our most preferred host. The unique content mix provides for multiple opportunities to engage listeners and marketers alike.”

The show will be promoted through multiple on-ground activities including live shows with Kapoor in Mumbai and Delhi. The promotional plan will also involve Reliance Broadcast Network’s media muscle including radio and its regional general entertainment channels Big Magic and Spark Punjabi along with print and digital media options.