Mumbai : Baeble Music, which produces live concert programming highlighting emerging bands from across the US, have said they will work with YouTube to introduce YouTube`s new InVideo ad format into Baeble Music`s online video content.

Created by Rory Maher, who founded the successful NYC nightclub Rothko, and David Moffly, former CEO and Chairman of the Creatas/Dynamic Graphics Group, Baeble Music has caught the attention of music fans around the world, as well as bands on the brink of breaking out..

Baeble Music`s new relationship with YouTube was the first result of Baeble`s recent signing with the William Morris Agency`s Digital Group to identify top tier distribution outlets and negotiate licensing deals in online, traditional TV and mobile venues. Baeble Music`s professionally produced, fully authorized live concert programming enables advertisers to reach the growing online audience for live music in a licensed branding environment. As a YouTube Partner, Baeble will receive a share of revenue from ads appearing in the video stream and eventually in videos embedded on AdSense publisher sites. CEO of Baeble Music, Rory Maher said, "We are thrilled to be a part of YouTube`s innovative marketing platform. YouTube is the perfect platform for connecting advertisers with the increasingly hard to reach 18-34 year old demographic that Baeble delivers."