MUMBAI: Record label Universal Music Group has collaborated with digital music platform ArtistAloud.com to promote and popularize independent music.

The collaboration is on project to project basis and earlier, both the companies have been associated with multiple projects like launch of Reth and Bandish bands, tribute to the King of pop, Michael Jackson's �This is it' performed by Sonu Nigam, and recent release of single by Nicole Scherzinger (Pussycat Dolls) with DJ Lloyd featuring Raja Hasan.

ArtistAloud.com general manager Soumini Paul said, One of the objectives behind setting up a platform like ArtistAloud.com was to be able to partner with the existing record industry as a media cum distribution platform. Partnering with Universal Music India has given us the opportunity to not only fulfill this requirement but also present to our growing fan base with music that bigger artists want to release via the majors.  We hope to work more closely with Universal where we could also have some of our artists being released via the label's non-Hungama platforms....

Universal Music Group India head of digital Ashish Joshi said, "These are some good times for music industry in India where we are attempting to do something different from the mainstream Bollywood and creating value for artists and music loving consumers. Three collaborative singles have been launched in last six months. Sonu's tribute to MJ has already seen some interesting innovations on digital media and our association with ArtistAloud.com enhances our ability to give wings to these products as they are brilliant in creating strong digital marketing campaigns. We are excited about our association with ArtistAloud.com and looking forward to launching more innovative music products with them."