MUMBAI: Amul has launched a three minute new version of its signature folk song titled �Mero Gaam Kathapare' with Big FM.

Through a month long campaign the song will be marketed across various media networks. It will premiere on Reliance Broadcast Networks across radio, television, out-of-home (OOH) and digital.

The new version of the song sung by Sunidhi Chauhan showcases �Bharat catching up with India'. Celebrating this empowerment, the video comprises new visuals with revised music.

The unedited version was unveiled by Sunidhi Chauhan and Preeti Sagar who originally sung the iconic song winning the Filmfare for Best Female Playback in 1976. Also present at the launch was Gujarat Co-operative Milk Marketing Federation Ltd. MD RS Sodhi and Reliance Broadcast Network Ltd. CEO Tarun Katial.

The signature song will play on Big FM stations across 45 cities. Speaking on the launch Sodhi said, The video and music is a true depiction of where we were and where we have reached. We are happy to be telling this story of the bonding between rural milk producer and urban consumer to the nation through this campaign....

Originally inspired by Shyam Benegal's film �Manthan', the song was conceptualised in 1976 by the Gujarat Co-operative Milk Marketing Federation Ltd. to celebrate the success of its co-operative movement in the lives of women farmers. The music video emphasises their contribution towards creating a healthier lifestyle for the society in general.