MUMBAI: Albert Almeida has joined digital and mobile entertainment company Hungama Digital Media as Chief Operating Officer for their Mobile Business.

Almeida  was the Executive Vice President and Business Head of Sony Entertainment Television (SET) till recently. He will be responsible for Hungama's Domestic and International Mobile business covering Entertainment, Platforms and Applications Businesses.

Before SET, Almeida has spent 14 years in advertising and marketing where he was Vice President and Regional Account Director at J Walter Thompson, having worked in Mumbai and New York.

Says Hungama Digital media chairman Rakesh Jhunjhunwala, Mobile entertainment is at an inflection point, with more people across the world consuming entertainment content digitally. With Albert's vast and diverse experience in the entertainment and marketing spheres, he would be an asset to Hungama and its partners across the world....

Albert will be working closely with Neeraj Roy, Managing Director & CEO, Hungama Digital Media. With Albert coming on board, Neeraj said, Albert comes with extensive experience across Media, Entertainment, and Marketing, which are integral to the convergence opportunity that lies ahead for our company. He has managed businesses and teams in local and international markets very effectively and has been an inspirational leader to the businesses he has served. A thorough professional, Albert joins Hungama at a time when our Telecom partners across the world are looking toward enhanced revenues through media, entertainment, marketing and we will all benefit from his rich experience in leading South Asia's largest digital media company working with over 150 partners in 37 countries across the world....

Upon his appointment, Albert Almeida said, My years in advertising and television have given me the opportunity and experience in understanding consumers, brands, businesses and developing, acquiring and marketing content. This experience sets me up for an exciting time with Hungama, a leader in the digital media entertainment space. It's well poised to make huge strides given the opportunities in the mobile and digital spaces. I am truly delighted to be a part of this young, successful team....