MUMBAI: This July, the one stop destination for humor, India's No.1 FM network BIG FM presents BIG Monsoon Magic, a humor filled, side splitting offering pegged on the Monsoons. Given the delay in monsoons, the specials will feature topics from 'the hoping for the monsoons', to humorous ways of dealing with the challenges and issues that come with the monsoon, to food and music in the monsoon and a lot more. Noted journalist and film critic Bhaawana Somaaya will bring alive the stories of how magic monsoon moments were created on the silver screen in the evening show on BIG FM at 5pm.
BIG FM will air rainmakers of Indian Cinema, a special segment in which noted film journalist, critic, author and historian Bhawana Somaaya along with rainmakers such as Waheeda Rehman and the likes will share interesting trivia about famous rain scenes in Indian Cinema. Also, every Friday, the hit show Yaadon Ka Idiot Box with Neelesh Misra will capture all the emotions relating to rains – emotional as well as romantic and jovial offering the perfect blend of music!
Apart from this, BIG FM will also be providing its listeners with handy tips for men as well as women alike for the season which will be spread across all segments during the day. The station will dole out utility tips for on how to maintain your two and four wheeler vehicles, city specific information regarding bad roads and accident prone areas and information on seasonal utilities like household, fashion as well as food tips.
BIG Monsoon Magic with be promoted by leveraging on the strengths of the combined marketing and distribution muscle of BIG FM and BIG MAGIC across radio, television, digital and on-ground. Audiences can participate in interesting contests and will also get a chance to win exciting goodies.