MUMBAI: Planet M, the most popular entertainment retail chain of India has partnered with PAYBACK, India’s award winning and largest multi-brand loyalty program, as its partner of choice in the entertainment retailing category. This association will enable Planet M customers to avail membership with PAYBACK Program, and earn and redeem PAYBACK Points on transactions made at Planet M stores across India, besides existing partners of PAYBACK. Customers can enrol into the loyalty program by registering for Planet M PAYBACK Card either at retail outlets of Planet M across the country or through online registration at www.payback.in.
The partnership will maximize loyalty and rewards options for PAYBACK Members with an assured earning rate of minimum 4 PAYBACK Points to an upper limit of 12 PAYBACK Points. This earning rate is applicable for every Rs. 100 spent across product categories of Planet M.
Planet M customers who enrol into the PAYBACK Program will be able to avail all benefits of PAYBACK Members with instant redemption option at over 50 existing partner brands of PAYBACK’s Network, including Planet M. Present in over 100 locations, 3000 points of sale across cities in India, PAYBACK Partner Brands are spread across retail, entertainment, fuel, hospitality, utility and travel categories and include brands such as American Express, ICICI Bank, HPCL, MakeMyTrip.com, Hotel Formule1, UniverCell, Vodafone, Planet M, Big Bazaar, Food Bazaar, fashion@BigBazaar (fbb), Food Hall, Pantaloons, Central, e zone, Home Town, Brand Factory, futurebazaar.com, bookmyshow.com and others.
"We are enthusiastic about our entry into the high potential sector of entertainment retail by partnering with Planet M." said Mr. Rahul Rana, Chief Operating Officer, PAYBACK India. Talking about the significance of the partnership to millions of active members of the PAYBACK Program and Planet M customers, he mentioned that, "This is a great opportunity to get rewarded on transactions related to music, movies, mobiles, gaming, toys, lifestyle and leisure."
"With emergence of new trends and changing technology landscape in the Indian entertainment industry, it is imperative to look at innovative business strategies and design offerings that are relevant in the future context thereby enhancing consumer engagement. With such changing industry dynamics at play, we believe our engagement with PAYBACK will help us achieve this objective. " said Mr. Sanjay Karwa Chief Executive Officer, Planet M.
"This is an exciting phase for PAYBACK as we are expanding our foothold across industries; and loyalty is now being considered as one of the prime factors among retailers for driving business efficiency." said Mr. Vijay Bobba, Chief Executive Officer and Managing Director, PAYBACK India.
Planet M’s recent industry expansion as an entertainment powerhouse to address all entertainment needs under one roof: movies, music, mobiles, gaming; toys; lifestyle and leisure products, will only increase the options for consumers to earn and redeem points.