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News |  11 Dec 2013 10:53 |  By RnMTeam

Radio Mango might add third property

MUMBAI: After the success of the first edition of Decibel, Radio Mango and Idea Cellular has unveiled the second edition of the Rock music contest titled Decibel 2. Radio Mango already has Decibel and Nattile Tharam and might venture into one more large music property.

"We have received positive responses for our properties. This year Nattile Tharam also touched lives of many which has encouraged us to make it an annual property like Decibel," says Radio Mango sales and marketing head Sunoj George Abraham.

Currently, Radio Mango is working on Decibel 2 which will be a two month activity starting from December 2013 to February next year. "Last year, Decibel attracted 100 bands to participate in the competition. It took place in short span of 23 days and we realised that we need to extend the duration which would allow many bands to participate. We are expecting good numbers this year as well," said Abraham.

He said, "We want to create opportunities for talents in Kerala through this property. There are not many platforms for rock band in Kerala and there are talents who need platforms."The promotion of the property started off with their print campaign. In phase two, they plan to adopt aggressive digital strategies which will be followed by their outdoor promotion.

The interesting part will be the road show for 20 days across 200 campuses across the state. This will be an opportunity for talents to register. The road show will have eight to ten bands performing giving a teaser of the competition. But the performers will be local artistes who will not participate in the competition. Keyboardist Stephen Devassy, jazz drummer Gino Banks and guitarist Sanjeev T are the judges of the event. The official launch of the event took place at Trivandrum where the road show was kicked off with a live performance by Rockazaurus, last year’s Decibel Runner Up. Black Letters was the last year’s winner.

Only fraction of property will go on Radio Mango’s radio show Kochi Super Fast. He hinted that they are in talks with local and youth channels to partner but they have not finalised anything yet. He said, "The energy of live is different so it will be the focus of attention and not broadcasting."

The winner will be rewarded with the cash prize worth 5 lakh rupees, a chance to have an album to their name under the label Springr and perform live in Singapore. The property is organised by Make It Rock.