NEW DELHI: Broadcast systems integrator Ideal Systems Group announced the launch of SoftCast Technologies, the world's first suite of downloadable solutions for broadcast and television operators.
The SoftCast range is a comprehensive suite of software products for operating and managing broadcast television channels.
Ideal Systems' spokesman for SoftCast Fintan Mc Kiernan said, “This is the first time this type of product has been sold and delivered on the Internet, and it's very exciting that Ideal Systems is pioneering this new delivery method and customer engagement paradigm."
The new SoftCast range of products includes modules for channel in a box; traditional automation; hybrid automation; content ingest; content playout in HD-SDI and IP; CG graphics; media asset management; newsroom computer system; live feed edit and censorship; broadcast schedule planning (traffic); and broadcast ad sales and contract management.
The SoftCast modules can be used as standalone solutions or natively connected to provide a seamless end-to-end broadcast system. SoftCast modules can be delivered internationally over the Internet and are optimized to run on standard Dell computers that can be obtained locally in the user country. The ability to use standard equipment removes any difficult import regulations that many countries impose on broadcast equipment.
SoftCast is already available in multiple languages including English, Thai, Japanese, and Chinese, and will be localized into more languages as required.
Ideal Systems conducted extensive testing and field trials throughout 2013 before announcing the product. Ideal Systems will unveil SoftCast to the public at the Broadcast Engineering Society Expo now on in New Delhi and later at Asia-Pacific Broadcasting Union Digital Broadcasting Symposium in Kuala Lumpur in March.
SoftCast will be supported exclusively by Ideal Systems' broadcast engineers and growing network of offices, which currently includes locations in Hong Kong, China, Taiwan, India, Thailand, Singapore, Japan, and Malaysia.