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Press Release |  28 Nov 2013 20:18 |  By RnMTeam

94.3 MY FM starts GaanokaaamChunav

 94.3 MY FM
94.3 MY FM

NEW DELHI: 94.3 MY FM - India’s local FM network has come up with yet another exciting concept around the elections "Gaano ka aam Chunav". Since state elections are happening in some of our cities, MY FM thought to take the poll fever to the next level. The segment started to air on 11th November and went on till 25th November, listeners had an option to vote using Facebook or SMS song name under the broad head of the party name. On ground activations to intensify the voting process using ballot boxes and papers also received pleasing response. The activity got culminated with one party winning the Chunav, whose songs got the maximum song requests during these 15 days.

The four parties from which the listeners could choose were Retro sukoon party, Dance vaadi party, Romantic couple’s party, item song party. Basically the parties were basis the genre of songs from different era.

Commenting on new feature, Mr. Harrish M Bhatia CEO, 94.3 MY FM – Radio Business of Dainik Bhaskar Group said, " The thought here was to add some fun to the otherwise unsmiling spell of the elections and also to engage with listeners in a more functional manner. Apart from ensuring the success of the activity the response from listeners has given us an even more vivid insight about the listener’s preference about music as this particular activity in also an inconspicuous research for us and we further plan to come up with such exciting yet insightful programming initiatives"

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