MUMBAI: Renowned playback singer Hariharan with his son Akshay graced Big FM’s Big Green Ganesha at Growel mall Kandivili East. The music maestro and his son lent their support for this noble campaign by interacting with fans and conducting the Maha Aarti of Eco friendly Ganesha at the suburban mall. He also humbly appealed to all his fans to be sensitive and proactive towards the environment while celebrating the festival.
Big FM, India's No 1 FM radio network has entered its sixth edition of the Big Green Ganesha Campaign (BGGC). BGGC is an award winning initiative which aims at instilling a sense of responsibility amongst citizens towards creating a better environment by celebrating Ganesh Chaturthi in an eco-friendly fashion.
The 2013 campaign is themed ‘Ashta-Vinayak’, where eight unique eco-friendly paper mâché Ganesha idols have been installed at the eight different locations. In addition, the campaign also aims to set a record by collecting the maximum number of old newspapers from a single location and enter the prestigious ‘Limca Book of Records’. With the installation of 30 Ganesha Pandals, the campaign will be spread across 8 cities with the setting up of 48 paper mâché idols.