AdEx Data for Cross Media Advertising: Radio advertising rules on Television, but bags less TV and print advertisers
MUMBAI: As per the AdEx India data released on Cross Media Advertising by TAM, radio, Television and Print saw noteworthy figures during the perio
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Industry-led body under govt guidelines to do radio audience measurement: TRAI
NEW DELHI: The Telecom Regulatory Authority of India on Thursday (15 August 2016) said there is a need to prescribe “a soft touch, conducive, forwa
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FICCI Frames 2016 Special: Audience measurement across platforms needed
MUMBAI: On Day two of FICCI Frames' session titled ‘Lord of the Ratings’, BARC CEO Partho Dasgupta, IPG Mediabrands CEO Shashi Sinha, Colors
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LV Krishnan: Radio must get much more local advertising
LV, as LV Krishnan, the CEO of TAM Media Research is fondly known, is one of India's most respected media professionals and an authority on media...
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TAM Media Research VP Pradeep Hejmadi - If the industry doesn't believe in RAM, why have they made content and programming changes?
Launched in October 2007, Radio Audience Measurement (RAM) is dealing with resentment from the Indian FM radio industry for alleged inconsistency in...
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TAM Media Research vice president Pradeep Hejmadi - 'Kolkata should be on our radar by June'
It's been a hectic six months for TAM Media Research's Radio Audience Measurement wing, which launched in the three metros of Delhi, Mumbai and...
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TAM Media Research vice president Pradeep Hejmadi - What matters is giving the market data that is sensitive enough to show change'
TAM India, progenitor of the Radio Audience Measurement study that has just been rolled out, kept a studied silence while the broadcasters...
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Music albums find regional channels, ad breaks better bet
Music albums prefer regional music TV channels as an advertising medium, and they prefer the commercial breaks on TV to programmes tailored for them.
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