Biz  |  12 Jan 2021

HUL was the biggest advertiser followed by the Reckitt Benckiser Group

MUMBAI: Who says India slowed down! Ad volumes of H2 2020 grew 34% over H1 2020

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Biz  |  15 Oct 2020

BARC to pause audience estimates (Ratings) of news channels

MUMBAI: In the light of the recent developments, the BARC Board has proposed that it’s Technical Committee (Tech Comm) review and augment the curre

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Biz  |  03 Sep 2020

BARC INDIA to mitigate impact of landing page on TV viewership

MUMBAI: As a part of its ongoing ‘Data Validation Quality Initiative’ aimed at improving measurement science and mitigating impact on viewership of

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Biz  |  11 Apr 2020

BARC India & Nielsen Media explain “The Crisis Consumption - Impact Of COVID -19 on TV,smartphone behaviour across India

MUMBAI: This is the third part of the report on “Crisis Consumption on TV and Smartphones” released jointly by BARC and Nielsen Media.

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Biz  |  15 May 2019

BARC India joins alliance for video audience measurement

MUMBAI:  Indian television audience measurement body Broadcast Audience Research Council (BARC) has joined forces with three international organis

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Biz  |  13 Apr 2017

BARC India Week 14: 9XM beats B4U Music

MUMBAI: In week 14 of Broadcast Audience Research Council (BARC) India, all India (U+R) Mastiii remained on the top of the chart with 169572 Impre

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Biz  |  16 Feb 2017

BARC Week 6: Sony MIX beats 9XM; MTunes SD pushes back Channel V

MUMBAI:  In week 6 of Broadcast Audience Research Council (BARC), all India (U+R) data, last week’s fourth placeholder Sony MIX got back to the th

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Biz  |  02 Feb 2017

BARC Week 4: Sony MIX beats 9XM

MUMBAI:  In week 4 of Broadcast Audience Research Council (BARC), all India (U+R) data, Mastiii continued to rule with a considerable increase in

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Biz  |  10 Dec 2016

BARC Week 48: Sony Mix beats 9XM, last week debutant Dhamaal out of chart

MUMBAI: Broadcasting Audience Research Council (BARC), all India (U+R) had added Dhamaal to its existing list of music channels in week 47, but th

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Biz  |  24 Nov 2016

BARC Week 46: Mastiii stays on top; Zee ETC Bollywood beats Bindass Play

MUMBAI: Last week Broadcast Audience Research Council (BARC), all India (U+R) witnessed accumulation of five new music channels – Zoom, VH1, Chann

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Biz  |  10 Nov 2016

BARC Week 44: Mastiii, B4U Music drop numbers; 9XM and 9X Jalwa on the go

MUMBAI: In Week 44 of Broadcast Audience Research Council (BARC), all India (U+R) Mastiii drops its numbers, from 147393 to 138291 ('000s in impre

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