MUMBAI: The ‘Dilwale’ team arrived at PVR Cinemas, Andheri to launch the film’s second song- ‘Mannma Emotion Jaage’. The track was launched on the big screen at PVR ICON after the film’s lead actor- Shah Rukh Khan initiated a minute of silence to remember victims of 26/11.

Throughout his career as a mainstream music director, Pritam has provided some interesting tunes, but more often than not, he tends to overdo it a bit. And once again, his music seemed to fail in its attempt to fulfill expectations. The supposed ‘party anthem of the year’ is quite the lyrical disaster. Only a half minute into the song and one realises the level of laziness behind the songwriting and lyrics, when the song goes, “Tera jalwa, dekha toh dil hua Milkha, badi tez bhaagen rey.” With vocalists Amit Mishra, Anushka Manchanda and Antara Mitra, Pritam could have toyed with several possibilities to make it sonically better and acceptable, although the music director played it safe and commercial. But Pritam cannot be blamed for the clichéd lyrics that revolve around the idea of early romance between a boy and a girl.

However, credit where it is due. The song remains consistent, however, consistently dull and repetitive. And at no point does it become worthy of calling it a ‘dance track.’ It seems like Pritam has tried to make ‘Mannma Emotion Jaage’ as ‘funky’ or fun as possible, by cramming in as many sounds for the sake of it. It ends up offering the exact opposite – with no emotions ‘jaage’ for listeners. Director- Rohit Shetty tends to situate such numbers into his films, and with a typical backing set-up of posh supercars and monster trucks, the song seems less like an attempt of a boy trying to woo a girl, and displays more of Shetty’s love for big wheels. Unlike the music, which is undesirable, the video is a bit pleasant to the eyes, with Remo’s typical choreography and Shetty’s colourful sets.

While Shetty loves his audience, he perhaps loves them so much that he permitted this disaster of a track in ‘Dilwale’ only to let fans take a break and grab something to eat. At an event, where Varun Dhawan compared the plot’s secrecy to ‘Inception’, some were glad the song was not compared to ‘Bohemian Rhapsody’ or Pritam with Hans Zimmer.

The song could drive music-lovers to offer a minute-long silence to remember how good music once used to be. But there is a strong possibility that the song will achieve commercial success as its credit will go to the dearth of good dance tracks or ‘party anthems’ in mainstream cinema this year.