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Press Release |  10 Apr 2015 20:25 |  By RnMTeam

Dhruv Ghanekar's new video featuring Ila Arun redefines Goth in India

MUMBAI: Dhima is a new single by composer, producer, singer-songwriter and guitarist Dhruv Ghanekar from his recently launched album Voyage. Dhruv has been known to compose music in virtually all genres and his latest single Dhima can be described as a hybrid of gothic rock, North African rhythms, and new wave. The video is all set to accelerate the momentum of the evolution of music in India and holds great promise of creating a new wave of Indian music in the Indie space.

Dhruv on his single music video says, "Dhima is a song inspired by the desert of Rajasthan and North Africa. I have been listening to music from West and North Africa and found that there are so many intrinsic synergies in both the musical cultures. The marriage of these two sounds was screaming to be fused! Ila Arun was a logical fit to sing the song as she is the Queen of folk music in India. On drums Karim Ziad who hails from Algeria but is a Parisian and Linley Marthe on bass finished off the sound. The video runs into a direction that has not really been explored in this country .By giving it a Steam Punk -Gothic vibe, Razy Ghai has created a visually stunning interpretation that challenges the viewer both sonically and visually".

Dhima is all set to tear down the barriers with its cinematic presentation. Directed by Razy Ghai of Asylum Films, Dhima features both these creative geniuses who have styled the video with a certain dark theatricality. The gothic grunge themed video features an eclectic blend of the fantastic, the ghoulish, the bizarre and the forbidden! The uniqueness of all its creative aspects - from the lyrics and storyline to the characters and their antics; from the make-up and lighting to the sound mixing and production design - leaves one spellbound, intrigued and enthralled all at once. The video for the single showcases Ila Arun like  never seen before. Decked out in a dark gothic attire the singer's signature husky voice brings a distinct sound to the single. The sexy, extravagant video explores the dark side of human nature with visions of anarchy, monsters, love and death set in a Burlesque Goth setting. Never before has an Indian music video even attempted such a diverse representation and encapsulation of its creative vision. While Ila Arun leaves one breathless with her deep notes, Dhruv's phenomenal guitar solo is honest and raw trimmed with a dangerous edge setting him apart from his peers.  

Ila Arun commented, "When I was asked to collaborate on an ethnic folk song on Dhruv Ghanekar's international world music album with such a star studded array to musicians from all over the world, I was thrilled and nervous  ...however the experience of recording the song turned out to be fantastic and totally invigorating."

The video is being marketed and published on Dhruv's youtube channel by Qyuki, a multi-channel network focused on music, founded by Shekhar Kapur, Samir Bangara and AR Rahman. "Dhima is a game-changer in the Indie music scene in India and we're proud to have Dhruv as part of our network. We look forward to great success for this album." Samir Bangara, co-founder of Qyuki.

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