MUMBAI: Plus nine one, a venture of 3rd Rock Entertainment and and Submerge announced the fifth season of India’s premiere electronic dance music holi - Holi Reloaded 2017, presented by Lawman pg 3 and powered by Volkswagen. Being organised at JVPD Ground Juhu on 13 March 2017, the fifth edition of Holi Reloaded promises to be a grand star-studded affair like every year with Bollywood and television celebrities attending the party in full force.

A perfect concoction of colour, music and fashion, Holi reloaded 2017 is going to be grander, more fashionable and fun-filled this year, with Tomorrowland fame Above & Beyond performing for the first time for Mumbaikars at Holi Reloaded 2017. The event will also witness supporting performances by Pearl, Beyond 120, Mash, Avneesh, Nosh & SJ, Helium Project, Bunty, Audio Addict. Nikhil Chinapa and Nisha Harale will host the show. This year ace Designer Archana Kochhar is also a part of Holi Reloaded 2017 making it more fashionable, showcasing the latest in fashion for Holi and launching a new scarf collection inspired by Holi Reloaded. A part of the proceeds from Holi Reloaded 2017will be used to support the noble initiative of “child Education” through Smita Thackeray’s Mukkti Foundation to deliver the message of “making world a better place through education”.

“This is the fifth season of Holi reloaded and we are expecting more than 8000 people this year. This is one of the most sought after Holi party in Mumbai as it has the best of electronic dance music with Above & Beyond performing along with other leading artists from India,” shared 3rd Rock Entertainment founder & director Aarnavv Shirsat.

A unique Electronic Dance Music Festival which started in 2013, Holi Reloaded exuberates the beauty of the festival of colour fusing it with dance music mania at an open venue in the presence of various international and national acts. World-renowned International English trance group Above & Beyond will be setting the mood for Holi Reloaded this year. Consisting of members Jono Grant, Tony Mcguinness and Paavo Sil Jamaki, Above Beyond was formed in 2000. They are the owners of London based Electronic Dance Music labels Anjunabeats and Anjunadeep and also host a weekly Radio show titled Group Therapy Radio. The trio has been consistently ranked Among DJ Magazine’s Top 100 DJ’s Poll, having placed at #4 in 2008 and 2009, #5 in 2010 and 2011 and most recently at #47 in 2016.The popularity of Electronic Dance Music has surpassed all other forms of live music concert. This makes Holi Reloaded special with a unique blend of culture and the trending Electronic Dance Music craze.

Plus nine one, a venture of 3rd Rock Entertainment, where Holi Reloaded was originated also brought in a wave of other festivals like Partido Goa beach festival, Plus 91 Vibe, Playtronix amongst others. They have also got various foreign DJ’s to tour across the country in more than 40 clubs. The first Holi reloaded party saw a crowd of more than 3500 people and in 2016 it crossed over 7000 people. Some of the International artists who have performed in the past include the likes of Juno Reactor of Matrik Fame, Leon Bolier and Mark Sixma, Tomorrowland’s headliner – Mightyfools, amongst others. In 2017, Holi Reloaded will be ecstatic with Above & Beyond performing along with a line-up of the best artists from Indian music fraternity.