MUMBAI: Louiz Banks, the Godfather of Indian Jazz and Grammy Nominee for his 'Miles' from 'India Album', has created a signature tune for 'Paani Ka Teeka', a national peoples campaign to counter the water crisis, an initiative by IdeaHive Media Pvt. Ltd. The tune was launched on the occasion of World Environment Day.

The song which has been sung by Isheeta Chakrvarty, exemplifies the precious droplets and its purity and power to elevate and sustain human existence. It has been kept simple so that it can be easily remembered by everyone and the listeners can connect with the cause associated.

Veteran musician Louiz Banks has composed over 10,000 ad jingles which include famous ones like ‘Kya Swaad Hai’ (Cadbury's), Britannia's signature tune, Saffola, Parle G, Hamara Bajaj etc. He is the man behind the iconic and most loved ‘Mile Sur’ and ‘Spread the Light of Freedom’. India's best Jazz Pianist, he has performed and represented India in all the major festivals internationally and has composed soundtracks for more than 30 films. Considered to be the Fusion Guru of India, he has conducted extensive performances all over the world with his fusion bands.

On being asked about his inspiration behind the signature melody, Louiz Banks said, “Paani Ka Teeka to me is precious water droplets which enriches our lives, sustains our existence, brings happiness and joy. I had a wonderful time composing this tune, and I am sure this tune will be remembered by the entire nation once they listen. I even tested it on my six year old grandson and he whistled it back after he heard it once....that’s the power of music...it connects everyone instantly.”

Dilip Moorkoth, Managing Director, IdeaHive, the team that is initiating the campaign said, “It is an honour to have our campaign ‘Paani Ka Teeka’ get this support from Mr. Louiz Banks. The intense music composed draws an instant attachment to this precious resource and inspires us to join hands together and conserve water.”

‘Paani Ka Teeka’, a citizens campaign, has been launched by IdeaHive Media Pvt. Ltd in collaboration with the Watershed Organisation Trust (WOTR) as Knowledge Partner in the last week of May 2016 and has dual objectives of raising awareness among city dwellers to value and conserve water along with driving attention of the Indian citizens to work towards reversing the crisis of water.

Similar sustained efforts are being made as part of the project to drive the necessary impact across the country over the next few years.