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News |  18 Dec 2014 18:07 |  By RnMTeam

Shradha Shreya and Shivam Ahuja win æi-genius Young Singing StarsÆ

NEW DELHI: Shradha Shreya, amongst the seniors and Shivam Ahuja amongst the juniors won an album contract whilst the other eight finalists won 'single song' contracts with Universal Music, at the 'i-genius Young Singing Stars' in the finale on 17 December.

The competition was organised by Group Max Life Insurance and Universal Music India, and witnessed outstanding performances by the 10 finalists who were chosen from 1,26,000 participants. The day turned out to be mesmerising with a star studded jury including, Salim Merchant and Shraddha Sharma.

Max Life Insurance 'i-genius Young Singing Stars' programme was launched as a nationwide search for young singing talent. This unique competition provides an exciting platform for aspiring and talented young singing stars, giving children aged between 8 and 15 years the opportunity to have their songs heard by industry professionals and a chance to have their own music album.

Through a rigorous three-phase selection process, the jury panel shortlisted many top performers. The video conferencing round resulted in the final short listing to top 10 who went through mentoring sessions with Salim Merchant and Shraddha Sharma.

Commenting on the programme Max CEO and Managing Director Rajesh Sud said, "We believe that nurturing young talent is the best investment one can make to build a secure and brighter future for India. We had launched the 'i-genius' programme in 2010 and are glad that this property has become a benchmark initiative in the country to recognise young talent. Since its inception, we have connected with over two million children across the country through our 'i-genius' Scholarship and Young Authors Hunt programme and we hope to contribute towards nurturing the imagination of the young minds."

Speaking on the occasion, director and chief marketing officer, Anisha Motwani said, "'i-genius Young Singing Stars' is a unique programme that celebrates, recognises and rewards young talent. We had decided that this platform will be available to all children who dream big and aspire to achieve greater heights. Out of 1.26 lakh entries, 9,000 plus entries were by under-privileged children as a result of a special inclusion drive conducted by Max Life in 7 cities. It gives us a feeling of satisfaction when we see these children coming one step closer to their dreams."

Commenting on the occasion, Universal Music Group MD and EMI South Asia, Devraj Sanyal said, "This is the most amazing talent I have witnessed in my career. These Young Singing Stars are truly the future of India and we at Universal & EMI are proud to be an integral part of the process of discovering and nurturing these future stars. I am excited and eagerly waiting to start recording their albums and singles and introduce these Young Singing Stars to the world at large."

India's musical sensations Salim Merchant and Shraddha Sharma are the brand ambassadors and jury for this programme.

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