MUMBAI: Actress turned singer, Priyanka Chopra, has been signed on by Swipe Technologies, as the innovation-driven mobile communications device maker's brand ambassador. As part of a two-year association with the ‘In My City' singer, Swpie will soon launch a 360 degree marketing campaign for the Bollywood actress, who has become the company's first ever brand ambassador.

Speaking about her new association, Chopra said in a statement, "In today's world, change is the only constant! Driving that change is technology, which has become such an integral part of our life and the way that we function. To me, Swipe represents innovation of challenging the status quo, which is something that I have tried to imbibe in all that I do. Swipe's Tablet and Phablet range of products are very impressive, providing the latest in world-class technology at affordable prices.  It is a brand that is representative of the aspirations of a young India, looking to conquer the world."

Swipe, which has become rather popular in the tablet and phablet segments in the last couple of years, also revealed that it has plans to develop products around Chopra's persona.

"We are extremely pleased to have Bollywood's leading lady Priyanka Chopra as Swipe's Brand Ambassador. Priyanka is a perfect blend of intelligence, grace and elegance. She signifies today's generation and has always stood by her commitments along with an incredible blend of warmth and old world values along with an indefatigable charm. Her admiration among people across all age groups as well as different walks of life shows her incredible range and versatility that makes her fit seamlessly into our brand," said Swipe Technologies founder and CEO, Shripal Gandhi.