MUMBAI :  Today, artist Fujii Kaze shares his self-affirmational new single “Workin’ Hard.” Released via Universal Music LLC, “Workin’ Hard” is the official TV broadcast theme song of 2023 FIBA Basketball World Cup in Japan.

Listen to “Workin’ Hard” HERE and check out the official music video HERE.

Ever since “Shinunoga E-Wa” from Fujii Kaze’s 1st album HELP EVER HURT NEVER went viral in Thailand in July 2022, the popularity of the song spread globally. Approximately one year from the phenomenon, Fujii Kaze’s new single has just arrived.

To be inspired, Fujii Kaze went to watch the game of B-League, which is a professional men's basketball league in Japan, and Japan's national team games in preparation to write this song.

Fujii Kaze stayed in Los Angeles to create a demo to reflect the excitement of basketball games and emotion of the game in the music. After returning to Japan, continued to brush up the music and went back to Los Angeles to record the song while he was preparing for the Asian tour and producing the video. Produced by Dahi, who has worked with Drake, Kendrick Lamar, SZA, etc., mixed by Jeff Ellis, the mastering engineer was Dale Becker, and each section of the song was created by a Grammy award winning team. In addition to the completely world-class sound, the collaboration of the lyrics written by Kaze himself, which can be taken as a shout-out to the Japanese representatives, is impressive.

On making the song and music video, Kaze shared to his fans, “This song is an anthem of love and respect to all who are living and doing their best. It is also a positive self-affirmation. And at the same time, it expresses the importance of cooperating with, and working for others. Cuz this is also the TV broadcast theme song of 2023 FIBA Basketball World Cup, and you cannot play basketball alone :) Let’s work together, do our best, and respect each other. I’m sending much love and energy with this song. I’m happy if you feel it.”