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News |  28 Sep 2022 13:55 |  By RnMTeam

K-POP group, Cravity release their fourth mini album, [NEW WAVE]

MUMBAI: K-Pop group, CRAVITY, have released their highly anticipated 4TH MINI ALBUM, [NEW WAVE], out today. Named by Variety as an “Up-and-Coming Group to Know,” this mini album release comes shortly after wrapping up their first KCON LA performance and six-city U.S. KCON Tour. [NEW WAVE] includes lead track “PARTY ROCK,” and you can watch the music video here. CRAVITY’s overarching storyline has always focused on their journey into the new world, and they are back with a new theme of “youth.” That feeling, that emotion, and the real “youth” that comes with freedom. [NEW WAVE] shows a more mature side of CRAVITY, with lyrics representing their growth as a group and the maturity they have learned throughout their career. Rappers Serim and Allen contributed to writing lyrics on multiple tracks, and Lead Vocalist Woobin's first self-produced song is on the album.

Lead track “PARTY ROCK” blends four genres of Pop, Rock, Funk, and EDM; creating a fresh sound of nine members expressing their bright energy. The youth of CRAVITY is encapsulated in this signature track to emit endless energy both sonically and visually. Giving the message that CRAVITY will always be there for LUVITY, the nine members are ready to be connected to their fans more than ever. The music video depicts the boys enjoying themselves to the fullest, and as they step into a new space of their own, the world changes. The music and the music video have a storyline connection - it’s about CRAVITY vibing with the music in a completely different space where they find their new selves. While the boys enjoy their freedom; the two different versions of themselves coexist, and it’s once again their turn to discover the new “me.”

Consisting of 6 tracks, Rappers Serim and Allen contributed to writing lyrics for “PARTY ROCK,” “New Addiction,” “AUTOMATIC,” and “Colorful.” Lead vocalist Woobin also participated in writing the lyrics for “Colorful,” a track that also marks his first self-produced song on a CRAVITY album. “Colorful” is a moombahton-based dance-pop track which uses the word “color” as a metaphor; it conveys a message that “you” make my ordinary, boring life to be filled with different colors. [NEW WAVE] also includes their first ever English-language track, “Boogie Woogie.” Released last month ahead of their KCON LA performance, “Boogie Woogie” captured the attention of U.S. media such as Zach Sang Show, Refinery29, Audacy, Variety and more.