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News |  17 Aug 2020 12:27 |  By RnMTeam

RESERVOIR signs worldwide publishing deal with DIVINE from India and announces joint venture with GULLY GANG ENTERTAINMENT

MUMBAI:  Independent music company Reservoir announces the signing of multi-platinum rapper DIVINE to a worldwide publishing deal. The deal entails global rights to his catalog, as well as his future works. In addition, with a committed vision to recognize, sign and develop emerging songwriting talent, Reservoir establishes a joint venture with DIVINE’s Gully Gang Entertainment, marking a first-of-its-kind deal for India.

DIVINE and Gully Gang Entertainment were advised by music & entertainment rights expert Priyanka Khimani in the publishing deal and joint venture with Reservoir, respectively.

DIVINE whose artistry has reaped over 1 billion combined audio and video streams worldwide to date, has been at the forefront of rap and hip hop since he broke into the genre. He is synonymous with the popularity of hip-hop movement in India, quickly acquiring a distinct reputation of being one of the most forward-thinking rappers of his generation responsible for the advent of the “gully rap” movement.

DIVINE states, “2020 is all about manifestations and taking things a few notches higher. I’m super elated to partner with Reservoir who aspire to leverage my desi brand of hip hop amongst global tastemakers. It’s time that Indian hip hop and rap is no longer confined to homegrown parameters but assumes the form of a world phenomenon!”

Reservoir is a family-run, independent music company based in New York City with titles dating as far back as 1900 and hundreds of contemporary #1s worldwide.

Spek, Reservoir’s EVP of International & Emerging Markets says, “In a market historically dominated by Bollywood, what DIVINE has done to bring hip-hop into the mainstream is really unprecedented in India. It’s a remarkable story and we look forward to making history together, signing the next generation of Asian hip-hop talent with Gully Gang. It’s an exciting time for Indian hip-hop as they cross over into global markets to the diaspora and beyond.”

Rell Lafargue, Reservoir President and COO, “We believe in the music DIVINE is making and the movement he has created,” added Rell Lafargue, Reservoir President and COO. “This new partnership reaffirms our commitment to supporting creators in emerging markets and helping them reach new fans across the globe, and we’re proud to be kicking things off in India with DIVINE.”

Launched in 2019, Gully Gang Entertainment is an independent, commercial venture of DIVINE and serves as the umbrella company which houses the record label ‘Gully Gang Records’ and is home to a diverse talent pool comprising of D’Evil, MC Altaf, Shah Rule, Aavrutti, Karan Kanchan, Stunnah, Xplicit, DJ Proof and in-house filmmakers JD & Gltch. 

Chaitanya Kataria, Co-Founder, Gully Gang Entertainment states, “We’re extremely pleased to have Reservoir as a partner for our joint venture and for them to represent DIVINE’s publishing interests. Reservoir’s growth in an extremely competitive market has been tremendous and we see a lot of synergy and parallels with what we’re building here at Gully Gang Entertainment.”

As part of this alliance, fans can expect DIVINE to release brand new music later in collaboration with other Reservoir roster talent aside of his sophomore album expected to drop on Gully Gang Records later this year.

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