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News |  24 Jun 2020 12:22 |  By RnMTeam

Percept unveils 'Sunburn Home Festival' - India's first Virtual Music Festival

MUMBAI: Percept Live, creators of Sunburn, Asia’s biggest electronic dance music festival, unveiled ‘Sunburn Home Festival’, a Virtual 2 Day Mega Music Festival presenting the biggest Global Music Artists, After Hours and a whole host of exciting Virtual Entertainment Experiences. The much awaited premier Fest is scheduled from 11th – 12th July 2020 and the electrifying line-up for the premiere show includes some of the biggest names in the global music industry including Vini Vici, MATTN, Bassjackers and Ummet Ozcan.

India’s first Virtual Mega Music Festival – ‘Sunburn Home Festival’ will be a Ticketed Live Stream 2-day weekend event offering a 360-degree virtual feel of an on-ground Sunburn Festival inclusive of a massive Stage, SFX, vibrant Visuals, LED effects and state-of-the-art AV streamed into the safety and comfort of your home. The 2 day Festival will include over 12 hours of foot-tapping music, ‘After Hours’ Parties, interactive dialogues between Artists and fans, and loads of on-the-spot surprises for guests. Headliners for the premiere ‘Sunburn Home Festival’ include global music icons Vini Vici, MATTN, Bassjackers and Ummet Ozcan. Support Acts comprise Teri Miko, Siana Catherine, Progressive Brothers and Sartek, while high octane artists ANKYTRIXX, Arsh, Bullzeye and SEQU3L will grace the After Hours Solaris shows.

The highlight of the Virtual Event is the incorporation of Extended Reality (XR) Technology, which will offer a holistic, Mixed Reality environment by virtually combining the Sunburn Festival environment and human-machine interaction to generate a new form of reality for the guest. XR Technology offers a fusion of ubiquitous sensor networks and shared online virtual worlds through a broad spectrum of hardware and software, including sensory interfaces, applications and infrastructures that enable content creation for Virtual Reality (VR) and Mixed Reality (MR). Through the incorporation of this elevated new age XR Technology, Percept will create a new form of Event reality by bringing digital objects into the viewer’s physical world and concurrently transfer physical world objects into the digital world.

Percept Live will become India’s first event management company to design an XR atmosphere of the popular Sunburn Festival, inclusive of thematic larger than life set designs, Lighting, AV, Sound, SFX and Virtual audience interaction to provide a real-life surround surreal effect. Hi-tech wearables will ensure that audiences can immerse themselves fully into the Sunburn Festival universe with their favourite artists in a vibrant, fun festival atmosphere even while maintaining the Social Distancing rules.

Karan Singh, COO, Percept Live said, “Sunburn Home Festival will be India’s first Virtual Festival experience. We've been working on this for a while and can't wait to unveil it for our fans. We have a fantastic production and visual experience planned along with a power packed line up of leading International and Indian artists. We are thrilled to introduce state-of-the-art XR Technology for the very first time in India and this will definitely be a game changer for the Events domain. Not only that, this will be the first in a series of monthly online festivals, and I can confidently say that this is the next stage of Home Entertainment.”

Tickets to the premiere ‘Sunburn Home Festival’ event are priced at INR 99 for a Single Day Pass and INR 149 for a Two Day Pass. Tickets are available at Bookmyshow.com and the portal will send a private link to the Guest to gain access to the Virtual Sunburn Home Festival.

Sunburn Home Festival is presented by Magic Moments and co-powered by Fastrack, in association with Event Partner Bookmyshow Live.

The ‘Sunburn Home Festival’ announcement comes close on the heels of the just launched ‘Sunburn Campus Chatbox’ and ‘Sunburn@Home’ Digital Intellectual Properties which kept fans and audiences engaged during the worldwide COVID-19 pandemic lockdown since 22 March 2020. The successful Sunburn Live Stream entertainment variants have seen the best DJs around the world unite on the Sunburn digital handles, Twitch app and ZEE5 platforms with an aim to entertain, network with their fans, uplift their spirit in the comfort of their homes and encourage the Social Distancing rules.