RadioandMusic
For more on radio and music business news. | Click on RNMBiz
editorial
Comments (0)
News |  26 Dec 2019 12:22 |  By RnMTeam

Likee collaborates with VYRL Originals to promote #Intezaar

MUMBAI: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology collaborated with VYRL Originals, Universal Music India’s platform dedicated to promoting and building the category and culture of non-film music in India. This collaboration is to promote the most-awaited music video of the year #Intezaar.
 
The Intezaar song is composed and written by Mithoon and features Bollywood favorites Arijit Singh and Asees Kaur. The video stars India’s beloved television stars Sanaya Irani and Gurmeet Chaudhary who bring alive the ballad in the larger than life music video. With Mohit Suri creative vision and inputs, this video has been instrumental in creating a one-of-its-kind nonfilm musical experience. Intezaar brings alive two contrasting sets of emotions; one where a person is living in hope that his love may return and the other where one has gracefully accepted the end and moved on.
 
Likee launched the #Intezaar campaign on their platform and invited Likeers to create heartfelt videos. Likee also rolled out bespoke photo-video effects for this campaign to ignite the creativity among Likeers. As part of the association, VYRL Originals will also collaborate with top Likee influencers to create entertaining videos. The #Intezaar campaign has already crossed 72 million views on Likee, with users creating engaging videos incorporating the song and visual effects in the background.
 
Speaking about the collaboration, Shantanu S Gangane, Vice President, Universal Music India & South Asia, shares, "We are glad to associate with Likee to promote our new song Intezaar. They have been extremely supportive in popularizing the track on Likee and the initial results are very encouraging. With this continued streak, I am sure the track will gain further popularity in the increasing user base of the platform."
 
This collaboration further substantiates Likee's commitment to providing valuable and entertaining content as per the taste of Indian youth. Likee's growing popularity is also drawing the focus of many brands and celebrities in India to promote themselves among millennial in the most effective way.
 
Likee is available in different Indian languages like Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi. In 2019, Likee had also won the Guinness World Record for creating the 'Largest online video album of people waving a flag in India' during its 'No matter where I am, #IAMINDIAN' campaign. The campaign saw more than one lac Indians participating in celebrating India's 73rd Independence Day. In the recent App Annie’s year-end report on app trends for 2019, Likee has emerged as No 1 in the breakout category and is also the seventh most downloaded app in 2019.
 
(Source: IANS)
Tags
Likee Arijit Singh Asees Kaur Guinness World Record music
Related news
 | 19 Apr 2024

Coachella named fourth-best music festival for value in the U.S.

    Coachella would cost approximately $2.98 per performing artist this year, according to a new study.    Summerfest is named the best-value festival for 2024, costing approximately $0.62 per performing artist.    Stagecoach Country Music Festival ranks last for value, se

read more
 | 19 Apr 2024

Listing : Experience the Enigmatic Journey of Love with "Anything But Love"

MUMBAI: DLF Club5 is thrilled to announce the staging of "Anything But Love," a captivating English play that promises an unforgettable evening of drama, wit, and emotion.

read more
 | 19 Apr 2024

The Museum for the United Nations - UN Live announces launch of Sounds Right initiative with Indian music artist Anuv Jain featuring sounds of Indian rains

MUMBAI: The Museum for the United Nations - UN Live has launched “Sounds Right”, a new global music initiative that enables nature to generate conservation funding from her own sounds.

read more
 | 19 Apr 2024

Auteur Shekhar Kapur's pic with award-winning musician Dave Stewart ignites curiosity

MUMBAI: Filmmaker Shekhar Kapur shared a picture with award-winning music composer Dave Stewart on his social media account, which has led to some speculations around their collaboration. The picture sees Kapur and Stewart in a conversation.

read more
 | 19 Apr 2024

ManyFew keep energy levels high with NRG on ManyFew Records

MUMBAI: With staunch support from the likes of BBC Radio 1, Kiss FM and Radio 538, Swedish brotherly duo ManyFew continue their hot streak, delivering their latest original on their imprint ManyFew Records titled NRG.

read more

RnM Biz

BIG FM culminates Main Bhi Finance Minister Season 3 on a high note, financially empowers women across India through multi-platform engagement!

MUMBAI: BIG FM, India's leading radio network, successfully concludes the third season of read more

Red FM’s Poila Boithak became a Three-Day Celebration!

MUMBAI: 93.5 Red FM, India’s leading private radio and entertainment network announced the fourtread more

BIG FM celebrates the outstanding efforts of impact businesses and change makers at the second edition of BIG IMPACT AWARDS Kolkata

MUMBAI: BIG FM, one of the leading radio networks in the countryread more

Pocket FM shines bright at India Audio and Summit Awards 2024

MUMBAI: Audio series platform Pocket FM  announces its triumphant success at the esteemed India read more

Music Distribution Revolution: AI Meets Artist Control in India

MUMBAI: The rise of AI-powere­d platforms like read more

bursa escort bayan gorukle escort

bursa escort gorukle bursa escort

görükle escort bursa vip escort bursa elit escort bursa bayan escort bursa escort bayan alanya escort antalya escort eskisehir escort mersin escort alanya escort bodrum escort havalimani transfer

kaçak bahis siteleri kaçak iddaa siteleri kaçak iddaa oyna kaçak bahis siteleri bonus veren bahis siteleri günlük iddaa tahminleri

top# 5 articles

1
In association with Virgin Music India, Sukriti and Prakriti Kakar release debut track "Saath Tere" on their independent label SuPra

MUMBAI: Virgin Music India, the country’s leading partner for independent artists, labels, and entrepreneurs, is thrilled to announce its...read more

2
Singer Siddhart Basrur and lyricist Gilbert Chettiar collaborate on the inspirational song "Tornado's Ascent," featuring Ramesh Yadav.

MUMBAI: In the harmonious collaboration "Rise of the Tornado," Singer Siddhart Basrur and the distinguished wordsmith Gilbert Chettiar converge their...read more

3
"Anuj Sawhney and Manav Subodh Uncover the Impact of Foul Language in Episode 3 of The Big Small Talk"

MUMBAI: Following the immense success and overwhelming praise garnered by its second episode, titled "Fake it…to Make it!", The Big Small Talk is...read more

4
Goafest 2024 and ABBY Awards powered by One Show 2024 to take place from 29th to 31st May, 2024 in Mumbai

MUMBAI: Keeping in mind the forthcoming Lok Sabha elections, the Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC) have...read more

5
Coachella named fourth-best music festival for value in the U.S.

    Coachella would cost approximately $2.98 per performing artist this year, according to a new study.    Summerfest is named the best-value...read more

videos

explore RNM

Copyright © 2024 RadioandMusic.com. All rights reserved.
RNM and all related titles and logos are trademarks of Indiantelevision.com Group
Games