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News |  11 Jun 2019 19:46 |  By RnMTeam

Father's Day Special: Shaan urges dads to discover 'Papa Formula' with SBI Life Insurance

MUMBAI: SBI Life Insurance launched its most interactive campaign to celebrate fatherhood on the occasion of this Fathers Day. The brand launched a microsite that gives fathers an opportunity to get to know their ‘Papa Formula’ by selecting personality traits that define them as a father.

To spread awareness about the brand, SBI had launched a music video called #PapaHainNa that features Shaan.

Check the video below:

Shaan also tweeted about the same, “Every father is unique in his own way some protective, superhero material or traditional. Children always have a sense of security in knowing that #PapaHainNa. So this #FathersDay along with @SBILife, I urge fathers to discover their special papa formula”