MUMBAI: Hungama in partnership with Bhamla Foundation, an organization that works to address health, environment and cleanliness issues, launched #HawaAaneDe anthem today.

Hungama Digital Media founder and CEO Neeraj Roy said, “Air Pollution is one of the most critical environmental issues plaguing planet Earth. It is important to acknowledge the problem and take the necessary steps towards building a cleaner and sustainable environment. We are glad to work with Bhamla Foundation again for a topical initiative that seeks to educate the citizens. We are certain that through the anthem’s availability on Hungama’s platforms and the mobile game, we will be able to inspire millions of people to take significant steps to curb air pollution.”

Bhamla Foundation president Asif  Bhamla, added, “Music has the power to inform, educate and unite people. We are grateful to the Ministry of Environment, Forest and Climate Change for their support to the campaign and thankful that the entire industry came together to support a cause as vital as this. Important messages need to be delivered to a wider audience and we are certain that Hungama’s global reach will prompt people across the world to be a part of the change. ”

The anthem created in collaboration with singer Shaan, the anthem is in sync with the United Nations’ theme for World Environment Day and a part of Bhamla Foundation’s efforts to increase public awareness to #BeatAirPollution.

Composed by Shaan with lyrics by Swanand Kirkire, the song features vocals by Shaan, Shankar Mahadevan, Sunidhi Chauhan, Kapil Sharma, and Shiamak Davar who has choreographed the music video.

The song highlights the problem of air pollution and urges everyone to unite and work together to create a cleaner, safer world for everyone.

Click here to view the video:

Talking about the launch, Shaan, said, “As an artist, it is fulfilling to be part of such a powerful initiative. Air pollution is a hazard that is threatening the environment and by extension, our existence. We all need to take steps and make changes in our lifestyles to curtail air pollution. I feel honoured to be associated with Bhamla Foundation and Hungama, and work towards increasing awareness on the issue.” 

Swanand Kirkire added, “Bhamla Foundation has always highlighted issues that are of concern to the entire country and air pollution is an issue that requires our immediate attention. I feel privileged to have gotten the chance to write words and poetry that has the power to inspire millions. I’m certain that the anthem will encourage the listeners to contribute towards reducing air pollution.”

Shankar Mahadevan, who has been a part of the initiative said, “Air pollution is a hazard that citizens need to pay attention to. Even small steps taken to curb the menace will go a long way in saving the planet. I am proud to be associated with an initiative that aims to make a positive impact on society.”

Sunidhi Chauhan, associated with the initiative added, “Air pollution is a serious issue. People are breathing polluted air and it is important for us to unite against air pollution for a better future. I am glad to have been a part of this project and are certain that this will inspire people to take steps in right direction.”

In addition to the anthem, Hungama launched a mobile game that sensitizes people towards the need to #BeatAirPollution. Through a simple, yet interactive interface, the game educates people about all things that cause air pollution. The game play also allows users to share their final score on social platforms, inviting others to play, further increasing awareness on the issue.

Available on Hungama Music, Hungama Play, Hungama Artist Aloud and other partner networks, the music video of the song features Akshay Kumar, Rajkumar Rao, Vicky Kaushal, Kapil Sharma, ShiamakDavar, Shaan, Shankar Mahadevan and Sunidhi Chauhan.