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News |  11 Aug 2018 19:31 |  By RnMTeam

Clinton Cerejo composes India's first 'Wild' anthem for Gaj Festival

MUMBAI: Music composer and singer, Clinton Cerejo has composed India’s first Wild anthem for Wildlife Trust of India. The initiative has brought various singers together for a noble cause.

Speaking about the anthem, its music composer, Clinton Cerejo said, “Its India’s first ever Wild Life anthem for the Wildlife Trust of India. I was asked to compose the number by Diya Mirza, who is its ambassador and was very happy to work for them.”

“For the anthem, I decided to get some of my favourite singers like Vishal Dadlani, Benny Dayal, Sunidhi, who have sung for it. The lyrics of this anthem are by Prasoon Joshi," he added.

Sharing the idea behind this first-of-its-kind anthem, Cerejo further told, “The anthem will be releasing tomorrow on the occasion of the Gaj Mahotsav in Delhi, which is a four-day cultural festival in honour of the Indian elephants.”

Lyricist Prasoon Joshi says, “At times, we take the most important things in our life for granted and they almost merge in the everyday backdrop. We forget to count our blessings and feel the sense of gratitude for them. The same is true about our Wildlife and this anthem tries to strike that chord with all of us reminding us of how mother nature has bestowed her love upon us. Dia Mirza with her sensitivity and tenacity has taken a remarkable initiative towards the cause of Wild Life in India. My thoughts and words would have been incomplete without Clinton’s simple yet intricate composition. Working with this team and Born Free Entertainment has been a wonderful experience and I hope the cause resonates with many.”

Says Shreya Ghosal, “We are so blessed to be born in a country which has the most beautiful and magical wildlife in the entire world. The variety is simply incredible. They truly are wonders of nature and we must do everything in our capacity to protect them from any harm. For the first time ever, an anthem has been created to celebrate the amazing wildlife of India and watching the visuals in this video gives you goosebumps. I was so thrilled to work on Mere Desh Ki Zameen. The passion that has gone in creating this song and the video is truly inspiring. Dia Mirza and Sahil Sangha have worked tirelessly to put it all together and bring the most amazing music makers Clinton Cerejo and Prasoon Joshi together to create this beautiful song. I am so happy to sing it along with the best in the music industry Sunidhi, Vishal, Benny and Clinton!! Thank you WTI and Born Free for making me a part of this initiative.”

Vishal Dadlani says, ‘"Sometimes it feels like humankind is losing out on the glory and splendour of the world around us, simply by being too self-involved. I'm really glad to be part of this project, that draws us in to the beauty of the natural bounty that India is blessed with. Here's hoping that the message carries, and that people stop to listen, and grow to love, value and treasure nature and India's rich and diverse wildlife."

Sunidhi Chauhan adds, “It gives me so much pride and joy to lend my voice to such a wonderful and important cause! As a new mother myself, I hope my child grows to witness the beauty and splendour of Wild India and an Incredible Planet. Working with Dia and Sahil, singing this song, which is so beautifully written by Prasoon Joshi along with Vishal, Shreya, Benny and Clinton will remain cherished memories forever.”

Benny Dayal says, “This is the most important initiative of today. To live harmoniously alongside the wildlife of our country is a necessity. This is not our space. It’s their space we are living in. Hence, we must respect their existence to the utmost.”

Sahil Sangha of Born Free Entertainment says, “India’s natural beauty is rich and diverse. It must be celebrated preserved and nurtured by each one of us! I feel privileged to collaborate with such fine talents, and more importantly, wonderful individuals to give India her first Wild Anthem. Hopefully, people will appreciate this effort and join our tribe to help keep India Forever Wild!!!”

Universal Music Group India and South Asia MD and CEO Devraj Sanyal, said, “At Universal Music Group, we take ‘giving back’ seriously whether it is to the community or nature and I strongly believe that music can play a huge role in this. We are proud to partner the Wildlife Trust of India (WTI) and my dear friend Dia Mirza to take this beautiful song to the world. Sung by my closest buds Vishal, Shreya, Sunidhi and Benny, this Wild Anthem was sorely needed, especially for the next generation who will lead the charge for the conservation of our country’s natural beauty. My teams and I are committed to this cause and we will ensure that the beautiful message of this project travels far and wide across our country through the song Mere Desh Ki Zameen.”

Watch the song below:

Singer Sunidhi Chauhan, who is currently making the right noise, as one of the judges of the music reality show, Dil Hai Hindustani 2, recently shared the teaser of the anthem on her Twitter handle.

The video, produced by Born Free Entertainment, will be out tomorrow.