MUMBAI: Sunburn a dance music festivals is all set to make its debut in the melting pot of cultures - Melbourne with its club brand, Sunburn Reload.

Since inception, Sunburn has recorded a substantial year on year growth owning over 90 per cent of the festival IP market. After successful editions in Dubai, Muscat and Nepal, Sunburn will further cement its position in Australian markets.

Sunburn Reload, Melbourne will feature India’s youngest and Sunburn resident, DJ Shaan apart from other homegrown acts. In association with LIL B Entertainments, the showcase will be held on the 11 August 2017 at Studio three, Crown Casio, Melbourne, Australia and will form a natural extension of the much-loved Mecca of Indian dance music festivals - Sunburn.

With varied styles of electronic dance music being played at the event along with massive layout, mind blowing visuals, impressive laser graphics, special effects like CO2 guns and confetti blasters, thematic stages, state of the art production, SFX and technology with an unparalleled artist line up, Sunburn Reload will entail a 360 degree music experience.

Sunburn CEO Karan Singh states, “It has always been our endeavour to give our global fans the homegrown brand experience through an intimate format on their home turf. We have been witnessing an increasing interest from Sunburn patrons from Australia which led us to incept a Melbourne edition.”

Adding to that LIL B Entertainments founder Mohit Batra states, “Australians are notoriously professional partiers. Melbourne has a rich electronic music history and is striking a balance between mass-market festivals and committed clubbing culture. We are extremely pleased to introduce a brand new festival in the marketplace.”

With its new brand extension in the tenth year Sunburn Echo, which was live streamed in five cities which saw a cumulative attendance of over 20,000 fans, Sunburn contributed 40 per cent to the state tourism year on year with 25 per cent of the festival traffic from UK, Australia, UAE, Sri Lanka, Europe, South East Asia.

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