MUMBAI: Y-Films, the youth wing of Yash Raj Films has been making some clutter-breaking content since, its inception. It has already received global recognition by bringing India's first Webby and Cannes Grand Prix Glass Lion awards.
The production house added another feather to its cap by winning 12 trophies at the prestigious EMVIES – the Media Impact & Effectiveness Awards organized by the Advertising Club Bombay. However, the bigger news is that its newly formed Transgender Band, Brooke-Bond Red Label 6-Pack band which also happens to be the first in India has solely bagged 9 awards.
The Y-Films hit list comprises two Bronze, three Silver and seven Gold trophies where the best of the entire media & advertising industry competed. Two for their web series 'Bang Baaja Baaraat' with Lakme and one for Y-Films overall as Best Media Partner of the Year – Digital. Thus making Y-Films the most awarded content creator in the digital space in India. A demonstration of its ability to not just deliver great ideas that connect with audiences but ones that become powerful media solutions for partners.
Y-Films head Ashish Patel said, “We’re truly blessed at Y-Films to have viewers who love the ballsy stuff we cook up. This mad haul at the EMVIES wouldn’t have been possible if not for the incredible folks at Mindshare and Hindustan Unilever who have the balls to back these crazy ideas and push us for more. All we can say is gear up bro, we’re only getting started.”
South Asia Hindustan Unilever's Head Media Services Gaurav Jeet Singh, added “We are very excited about winning an EMVIE because it brings together what you work for through the years. It brings together our partners, the key partner being, of course, Mindshare. The kind of work which these partners do for us is a result of fine determination and hard work. All the planners, all the young media planners in the agencies have done such brilliant work. So it means a lot.”
South Asia Mindshare, Fulcrum leader Amin Lakhani said, “We are delighted with Y-films bagging the Media Partner of the Year- Digital this year. The 11 metals won at the EMVIES demonstrate the seamless partnership across all three parties with meticulous planning and master creativity entrenched in the values of the brands we represent. This is a testimony to our belief that when creativity meets brand needs, that is when we strike Gold.”