MUMBAI: Another Day. another programming and marketing opportunity for radio stations. This time, private FM stations seem to be in a race to outdo each other on the innovations front. Read on to know what the stations have planned to mark Father's Day this weekend.

Radio Mirchi

After 'Maa Ki Aankh' for Mother's Day, Radio Mirchi (Amritsar) celebrates Father's Day with 'Baap Rey Baap' in Amritsar and Patiala.

Known for its innovative programming, Mirchi will be taking up seven father and son 'Jodi' from Pollywood (Punjabi industry). Being celebrity kids, Mirchi's Radio Jockey- RJ Heer will ask them some fun questions about their childhood and if ever they took advantage of their father's name, any kind of extra advantage they had during their school or college and so on. Mirchi's Programming head Pervez Bhateja says, "We hope that celeb sons will disclose a lot about their relationship with their fathers and how they inspired them and helped them in their career. Also, if ever their fathers enjoyed more female attention than them." Ahem.

The radio station will celebrate Father's Day week from 19 June-25 June.

Famous father-son pair includes popular names from Punjabi film industry-

Sachin Ahuja / Charanjeet Ahuja

Navraj Hans/ Hans Raj Hans

Aryan Babbar / Raj Babbar

Pukhraj Bhalla/ Jaswinder Bhalla

Master Saleem/ Puran Shah Koti and few more.

FM Tadka

Rajasthan headquartered Tadka FM has created another interesting property 'Pop Kaun ?' for Father's Day
The radio stations have come up with capsules that explain various types of fathers depending on their traits.

Instances:

Chup rehne wale fathers (Quiet Fathers)- Golmaal's Tushar Kapoor Type Father

Shak karne wale fathers (Skeptical Fathers): Fathers who are like CID's ACP Pardyuman

Pitai karne wale father (Strict father): Footballer Messi type father

Sanskaari Fathers (Cultured Father) : Alok Nath Type Father

Sirf apni bolne wale father (Self-centred Father): Arnab Goswami type father

Tadka's programming head Praveen Sharma says, "Like always we treat special days in a very different manner, we deliberately kept the capsule content light, because every child has a special bond with his/her father and there are some liberties that they can take with them, they are more understanding and fun to be with."

Praveen adds, "We understand, today's humour is not ROFL, it's more observational, people connect to what they see around. It is more intelligent and people have their own problems. They are stressed due to extreme weather, personal life, professional life, etc. Our target is to bring a smile on listeners' faces, once they listen to these sparklers."

The capsules are aired from June 17 - June 19  (fathers day) across all stations of Tadka (Jaipur, Udaipur, Kota and Raipur).

Friends FM

Friends FM has announced a competition for Father's Day where the radio station has asked the listeners to click a selfie with their fathers and post on Friends FM official Facebook page or Whatsapp on 8100919191. Also, the participants are asked to add three lines for 'Why your dad is your hero?'. The lucky winners will get to gift their fathers a special cake from Ganache Panash, a bakery in Kolkata.

Radio Misty

Radio Misty, which has stations at Siliguri and Gangtok is coming up with special shows on Father's Day. A special series 'My Father  My Inspiration' will be on air on Father's Day.  The series  will have people from all walks of life talking about their fathers. This connect will be made through ground activation at malls, where RJs will also present themselves with live studios.

Radio Misty Vice President  Dilip Dugar says, "On Father's Day, music and show content will change .All RJs  will have shows on Father's Day. Listeners can also walk to studios and record their  wishes. This is a unique innovation which will connect more people with Radio."