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News |  04 May 2016 19:54 |  By RnMTeam

The DIY approach: Check out video for the new Your Chin single

MUMBAI: Two days ago, Mumbai-based electronica act Your Chin released a new single 'Fighting The Sumo' from his upcoming album 'Peeping Till It's Noise'. The single off the 27-year-old musician Raxit Tewari's (Your Chin) third studio EP was released with a video that continues to build on the act's emphasis on minimum video-making-budget approach.

Misha Ghose, the brains and the director behind the music video, usually allows the lyrical and sonic expression of the song take her wherever it wants to go and create a visual around it. The video for the 'Fighting The Sumo' entirely created on Microsoft Powerpoint and Apple Keynote could be described as simple yet not underwhelming, but neither too subtle to miss the underlying message.

The construction for a music video with literally no budget could be a tricky task, but Ghose's effort ends up as the perfect cherry on the cake with the resplendent effort. With over 500 frames individually sewn together for the lyric video, Ghose offers a trippy visual experience through the animated style of storytelling.

Ghose has little to none obsession for the typical music videos, involving the usual progression of the band performing, then cut to the actors, and back to the band. The director has previously worked with Your Chin for the composition 'Who Would Have Thought' off his second EP. In both the cases, Ghose's central idea behind the music videos revolved around providing a quirky look, similar to the Your Chin's songwriting.

Several artistes are now relying on similar approaches to express a collective audio-visual output, and the method would only be enhanced and executed more, considering the budget constraints that have consistently haunted the alternative music scene.