NEW DELHI: Worldspace Radio, which had bid adieu to India some time earlier, is to return in a new format - rechristened iMusicSpace - on Airtel digital TV.
The service has been launched on the DTH platform in association with Saregama and Timbre Media who will jointly provide the content for the application.
DTH customers can listen to an extensive collection of latest and retro Hindi songs, popular ghazals and their favorite regional music channels in the new avatar radio. Customers can now enjoy 24X7 radio on their TV in their native dialect be it Hindi, Bengali, Gujarati, Marathi, Punjabi, Tamil, Malayalam, Kannada or Telugu.
Comprising of 12 channels including devotional and kids channels, iMusicSpace is available to customers at Rs 35 per month.
Speaking on the launch, Bharti Airtel CEO- DTH/ Media Shashi Arora said, “At Airtel, it’s been our constant endeavour to offer innovative, versatile, and interactive life enriching services to our customers that enhances their overall TV viewing experience. The launch of Worldspace Radio on Airtel was an industry first and we are ecstatic to re-launch the new and evolved iMusicSpace application today on Airtel Digital TV. This service is yet another step by Airtel towards making TV a wholesome entertainment package for customers and we look forward to our partnership with Timbre Media for the WorldSpace Radio service.”
Mathewkutty Sebastian, CEO, Timbre Media, a company formed in 2010 by the erstwhile employees of WorldSpace India, said, “Timbre Media is happy to be able to offer Airtel DTH subscribers the music experience they enjoyed in the past on this platform, brought to them by the very same dedicated team of radio professionals who pioneered genre based programming in India for WorldSpace.”
Airtel digital TV customers can access the application by clicking the iTV button on their remote. The new channels include Magikbox – Kids, Shraddha – Devotional, Farishta- Retro Hindi, Falak-Ghazals, Sonar- Bengali, Umang- Gujarati, Surabhi- Marathi, Tunak- Punjabi, Thenisai- Tamil, Madhuri- Malayalam, Sparsha- Kannada and Spandana- Telugu.