MUMBAI: Warner Music Group, one of the world's leading music companies, has announced an agreement with Hulu.com, an online video service that offers hit TV shows, movies, clips and other online destination sites.
This agreement will bring an artist-focused online video experience that features music videos, artist interviews, live concerts and rare behind the scenes footage from WMG's world-renowned artists and labels including Atlantic Records, Rhino Records and Warner Bros. Records.
In making the announcement, WMG Digital Strategy and Business Development Executive Vice President Michael Nash said, We're pleased to be working with Hulu as we expand our premium ad-supported video strategy to provide our artists with a customized and flexible approach to marketing and monetizing their music, by leveraging the most powerful partnerships and platforms in the industry. Hulu has been a leader and innovator in this space, and we look forward to working with them on creating compelling, content-rich artist channels that will provide a dynamic experience to their fans, while introducing our artists to new audiences online....
Warner Bros. recording artists Muse will be the first artists to featured under the agreement. Recently, Hulu launched an all Muse artist page (http://www.hulu.com/muse) that features the band's appearance on Saturday Night Live's December 19th holiday episode as well as content from Muse's sold out tour dates at Wembley Stadium, exclusive interviews and rare deep-catalog videos. Hulu will also launch artist pages for Atlantic's multiple Grammy-nominated singer/songwriter Jason Mraz and for Fueled By Ramen/Atlantic's multi-platinum, Grammy-nominated rock band Paramore in the coming weeks. More artist channels will be announced in early 2010.