Vodafone partners in Mirchi Sankranti Sambaralu in Hyd, Vizag, Vijayawada

17 Jan, 2011 - 01:21 PM IST     |     By RnMTeam

* Radio Mirchi brings it on with Kites, Rangoli and Tollywood celebs Nani and Kruti Kharbandha 

MUMBAI: On Makar Sankranti, Radio Mirchi 98.3 FM organized �Mirchi Sankranti Sambaralu', a kites-and-rangoli festival in Hyderabad, Vizag and Vijayawada in association with Vodafone Essar.

Vodafone subscribers and Mirchi listeners gathered for Sankranti celebrations in authentic Andhra style with a Rangoli competition at Hyderabad's art and heritage point, the Shilparamam, with Tollywood celebrities Nani and Kruti Kharbandha adding glamour by their presence. A few Vodafone subscribers and Mirchi listeners, who  were chosen on-air, got the opportunity to take part in the Rangoli competition along with RJs Bhargavi and Bharathi. The winner was received goodies from Kruthi Kharbandha & Nani. Lucky members of the winning team got the opportunity to co-host the shows with the respective RJs.

As part of the celebrations, a kite flying competition was organized on January 15th at the same venue.

Nani said, It's absolutely amazing to see the enthusiasm of the participants competing and having a gala time!...

S Murali, Chief Operating Officer, Vodafone Essar Limited, Andhra Pradesh, said, We are delighted to have presented the �Vodafone Mirchi Sankranti Sambaralu' for our esteemed customers on Makar Sankranti, a festival that celebrates sharing warmth and happiness....