MUMBAI: UTV Interactive, the new media vertical of UTV, has renewed digital rights with Speed/Moviebox Records, the music label in India for Punjabi music albums.
In addition, labels like Spine Records, Silver Streaks and Kizmet Records are now licensed with UTV Interactive. The company claims a music market share of over 60 per cent in the Punjab market.
The rights include mobile content services, including CRBT, WAP, SMS, Mobile Radio, Videos on 2G and 3G services as well as all rights for content embedding, Internet streaming and downloads.
Moviebox Records has on board with them artists like Jazzy B, Gurdaas Mann, Satinder Sartaaj, Shazia Manzoor, Bally Jagpal, Nachhattar Gill, Master Saleem and many more with a catalogue size of over 400 albums.
In the recently held PTC Music Awards 2011, Moviebox Records had won 11 out of the 18 awards.
UTV Interactive business head - voice products Lavina Tauro said, Punjabi music listeners have an immensely diverse taste in music, ranging from folk to pop. We at UTV have always believed in the power of a regional digital catalogue and over the years created a strong hold in the Market. Punjab is a strong market and this continued partnership with Moviebox will help us further strengthen our position here....
Moviebox Records Director Dinesh Auluck said, We are delighted to continue our partnership with UTV Interactive. Over the last three years we have worked closely with UTV to expand our presence in new mediums that have arisen. UTV's knowledge of this market is immense and we are sure this partnership will ensure immense growth for both companies....